HAPPY LEMON - 快樂檸檬

Happy Lemon was founded in 2006, using lemon as the main axis of the brand, and focuses on the brand image of health, vitality, and fashion. The funny and cute wink design came from the brand designer's phrase "Lemon, so sour!", associate with Happy Lemon's bright and energetic brand image.

OUR BRANDS

01The story of the Brand

Brand Culture

Happy Lemon’s products are mainly designed using the two ideas “Fresh” and “Innovative”, such as “Freshly Squeezed Lemonade Series”, “Super Series”, and “Salted Cheese Series” these series created many trendy drinks beloved by Generation Z. In September 2021, Happy Lemon promoted the brand using the pun “Happy Lemon, Happy Every Day” as the slogan, using Yellow and White as brand colors to pass on happiness and hope to every customer. Upgrading the whole brand image, taste of products, and store appearance, combining the tea culture with young and energetic as creative tea to create happiness and pass on the happiness.
The new generation “tea shops 3.0” its main idea is “Be colorful and filled with toppings”, combined fresh tea, fresh fruit, fresh milk, and fresh goods to create new stories and topics.
Happy Lemon is committed to creating a tea culture sharing platform to promote the idea of a “New tea culture” to the world, allowing more people to enjoy the charming part of tea culture.

The Best Entrepreneurship Platform for Tea Drinking in the World

We hope to pass on the successful experiences and tea-making techniques to those who are willing to join us and turn Happy Lemon into the first tea brand in the market. Strive to help every partner to have the most professional, most caring, and the most efficient support, creating a win-win situation.
Happy Lemon was created 15 years ago, and a 15 years-old brand is an important asset proving its own marketplace. In the future, we will continue rejuvenation, digitize, and creativity to become the first pick of the consumers.

Branding Concept

Happy Lemon, one cup of onerous tea, the ingenuity in tea, adhere the brand value, the brand sustainable value lies in the spirit of 5G, Good People, Good Service, Good product, Good logistic, Good Eco-system.
Happy Lemon’s Branding Concept is while planning for the global layout keeping the idea of One Brand, One Concept, One Store.